Low class dogs

It was amusing to read that Louis Vuitton pulled out of sponsoring a "save the street dogs" program because of the image.

Apparently, the famous fashion label had donated some items to be auctioned at a charity fund-raiser.  The cause was to save the street dogs of Singapore.  LV pulled out from their support when they realised what kind of mongrels roamed the streets of Singapore.  They seemed to have been turned off when they realised that these dogs were "low classed", and did not fit the image that LV would like to uphold.

What do you feel about this?

Isn't this the way of big business?  Aren't sponsorships and good deeds efforts to get publicity to help boost sales?  Is nothing done out of altruism, but with the ulterior motive of increasing sales margins?

The movie "the Climb" depicts this kind of attitude.  Mack, the owner of the chain-store Mackie's, was persuaded by the public to open a store at the south end of town.  This ended up taking a long time to happen, as Mack's right hand man and a share-holder saw it to be bad for business.  However, they favoured sponsoring two men to climb a mountain in Chile as it was good publicity.  (In the end, Mack had to make good of his promise for the sake of credibility.)

What do you think?  Is profit always the driving factor?  Should it be?  Where does kindness come in?  Does everyone always just look out for himself/herself without caring about the rest of the world?

Where does God fit into this picture?